The most important meal of the day is getting a touchdown-worthy remix, thanks to football stars Travis and Jason Kelce. The brothers are launching a new, sugary cereal just in time for football season this September, featuring a creative blend of nostalgic favorites.
After discussing their top five cereals on their popular podcast “New Heights” last year, General Mills, makers of many of the Kelces’ favorite munchies, teamed up with the brothers to create a special combo box for consumers: Kelce Mix Cereal.
Kelce Mix Cereal combines a trio of the brothers’ longtime favorite cereals — Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs — into one bowl of breakfast.
In addition to Kelce Mix, General Mills will release Kelces’ Pick collectible boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs. These special-edition boxes will feature the brothers on the packaging, giving their stamp of approval. Of course, Kelce Mix isn’t reserved exclusively for the morning hours. As Travis’ girlfriend Taylor Swift may suggest, the release date of the limited-edition cereal may just be the perfect night, for breakfast at midnight.
The availability of the new cereal to members of Associated Food Stores is yet to be confirmed, but some team members are excited and intrigued by the collaboration.
Visit Engage and vote on whether AFS should carry the cereal this fall here.