Red Button Vintage Creamery, already beloved for its timeless treats and savory snacks, is expanding into the world of frozen gourmet cookies. The new line, developed in partnership with local favorite RubySnap, features five nostalgic flavors: Irresistible Chocolate Chip, Peanut Butter Bliss, Cozy Ginger Molasses, Buttercream Sugar Dream, and Chocolate Caramel Surprise. Each ready-to-bake cookie dough is crafted with high-quality, locally sourced ingredients and brings the warmth of homemade baking straight to shoppers’ ovens.
RubySnap, known for its artisanal cookies, adds its signature touch to Red Button Vintage Creamery’s new line. Founded in Salt Lake City, RubySnap has garnered a devoted following for its inventive, high-quality cookies that prioritize premium ingredients, like real butter and unbleached flour, for exceptional flavor and texture. With this collaboration, Red Button Vintage Creamery continues to uphold its tradition of quality and supports the local economy by teaming with one of Utah’s top cookie makers.
“We wanted to create a gourmet cookie experience that goes beyond just taste — we want each bite to evoke warm memories and bring families together,” said Boyd Irving, vice president of Exclusive Brands. “With our new frozen gourmet cookies, guests get the joy of baking homemade cookies with the convenience of pre-made dough.”
The gourmet cookies are showcased in packaging created by the AFS creative services team, which seamlessly aligns with the popular Red Button Vintage Creamery branding. Featuring the brand’s signature aesthetic and logo, the packaging reflects the brand’s commitment to quality and nostalgic charm, helping customers instantly recognize the new cookies as part of the Red Button Vintage Creamery family.
Available in 10-count packages, the frozen gourmet cookies come in cases of eight and are priced at $6.99, with promotional pricing set for Thanksgiving and Christmas at $4.99. Additional promotions will offer the gourmet cookies alongside Red Button Vintage Creamery’s Movie Time popcorn for $5.99. Red Button Vintage Creamery’s new gourmet cookies will be available throughout Associated Food Stores’ membership in nine states, bringing a taste of homemade tradition to families just in time for the holiday season.