Red Button Vintage Creamery is preparing to roll out a variety of new products over the coming year, further enhancing the already popular offerings from Associated Food Stores. The brand plans to introduce a range of new items, spanning from frozen treats to gourmet snacks, that will appeal to a wide array of customers.
Starting this fall, Red Button Vintage Creamery will introduce frozen gourmet cookies, a decadent addition to the brand’s already impressive dessert selections. These ready-to-bake cookies promise a bakery-style experience right from the freezer. Alongside the frozen cookies, the brand will launch cotton candy in an assortment of flavors. Cotton candy is a trending item and matches up well with the brand’s nostalgic roots.
Looking forward to January 2025, Red Button Vintage Creamery will expand its popular ice cream lineup with new 56-ounce flavors. While the specific flavors have not yet been disclosed, customers can expect the same high-quality ingredients and creative combinations that make Red Button Vintage Creamery famous.
Additionally, the brand will introduce 100-percent-natural gourmet trail mixes and dried fruits, targeting health-conscious consumers seeking wholesome and tasty snack options. These new trail mixes will feature a variety of nuts, seeds and dried fruits, all free from artificial additives, providing a great balance of nutrition and flavor.
Later in 2025, the brand intends to launch its Super Premium Red Button Ice Cream with a butterfat content of 14-16 percent, enhancing its signature creaminess and richness. This new offering is aimed at true ice cream aficionados who crave a more indulgent experience. The high butterfat content delivers a smoother texture and a deeper, more satisfying flavor profile.
Additionally, for shoppers who enjoy a bit of crunch, shell nuts, candy and trail mixes will also make their debut with more than 75 items transitioning from Pinch or a Pound to Red Button Vintage Creamery for a launch at the March FoodShow. These products are packaged in convenient, resealable clamshell containers and are designed for easy snacking and on-the-go enjoyment.
“Our future developments are all about enhancing the experience for our customers,” said the Boyd Irving, vice president of Exclusive Brands. “We are committed to continuous innovation and maintaining the exceptional quality that our customers expect and love.”
With this diverse lineup of new products, Red Button Vintage Creamery continues to cement its place as an important differentiator for Associated Food Stores and its members, offering something for everyone and promising even more delicious innovations to come.