Full Circle Ramps Up for February
Full Circle Market is a massively important brand to Associated Food Stores and our retailers. It’s categorized as one of our Big 9 exclusive brands, giving it priority and significance amongst AFS’ 25 total exclusive brands.
Associated Food Stores warehouse currently carries over 500 Full Circle items, that range from center store to fresh departments. During the month of February, AFS digital marketing will be launching the campaign “Ingredients you Can Feel Good About”. The campaign will be featured on social media, in weekly consumer emails, amongst other marketing platforms to raise awareness about our natural and organic brand. This line is particularly critical to AFS because it offers a solution for a segment of guests called “healthy explorers”. Healthy explorers are willing to spend a little more for groceries that are organic, have a clean label, or, that are ethically made/sourced. This is an important and growing consumer to almost every market that AFS operates in—making Full Circle Market a foundational brand to the AFS exclusive brands family.
Share Your Favorite Full Circle Item
What’s your favorite Full Circle Item? Send us a pic of you and your recommended Full Circle item for your chance to win 1 $50 gift card, or 2 $25 gift cards! Winners will be selected each week. Email your pic to exclusivebrands@afstores.com.
Try this Full Circle Recipe!
