FOR IMMEDIATE RELEASE
December 11, 2019
Media Contact
Sarah Pettit
scpettit@afstores.com
801-978-8948
ASSOCIATED FOOD STORES LAUNCHES PRIVATE LABEL BRAND CONTENT MARKETING PROGRAM WITH METRO DETROIT AGENCY
SALT LAKE CITY, UT – Associated Food Stores (AFS) and Vimax Media have established a cooperative “Own Brands” content marketing program promoting Associated Retail Operations (Macey’s, Lin’s, Dan’s, Fresh Market and Dick’s Market), Brookshire Brothers, Stater Bros., Price Chopper and Roche Bros. private label branded products. The program includes custom branded recipes, images and video development designed for social and digital media and in-store marketing initiatives. These independent retailers and wholesalers understood the value of aggregating their efforts and wanted to find ways to bring efficiencies and cost savings to an important part of their businesses.
This program is a continuation of a previously established AFS and Vimax Media content subscription program consisting of aggregated weekly food-related content that is available to AFS corporate banner and independent member stores. This content is part of a growing partnership between these groups to provide omni-channel marketing solutions to both AFS wholesalers and retailers in efforts to boost customer engagement, drive in-store visits and build their brands, offering quality content at an affordable rate.
ABOUT ASSOCIATED FOOD STORES:
Associated Food Stores was established in 1940 when 34 independent retailers joined together to battle high supplier costs and competition from large chain stores. With a focus on independent retailers, AFS has changed the way these retailers operate and allowed them to prosper. Small or large, urban or city, AFS is committed to their retailer’s success and work to provide the tools and support they need to compete against national chains, service and strengthen their communities and operate successful businesses. AFS currently serves more than 400 retailers across the intermountain West. For more information about Associated Food Stores visit www.afstores.com
ABOUT VIMAX MEDIA: Vimax Media is an industry-leading full-service marketing agency that specializes in creating compelling, custom-branded food content. Their experienced team of chefs, food stylists, visual artists, food writers and editors is passionate about everything culinary.
To learn more about Vimax Media and see how they transform food into brand-building, value-added assets, visit http://vimaxmedia.com/, or call 1-800-940-4944.