Associated Food Stores’ ambitious warehouse automation initiative, Project ROAR, recently reached a major milestone with the Phase One “Power Up” of its state-of-the-art automation system at the Farr West distribution center. This cutting-edge technology enhances efficiency, accuracy, and service for nearly 500 independent retailers, reinforcing AFS’s commitment to innovation and operational excellence. 

Industry media took notice of this significant advancement, resulting in widespread positive press coverage in top-tier publications. Below are highlights of the media attention AFS received, showcasing how Project ROAR is shaping the future of distribution and retail logistics. 

Media Coverage Highlights 

Associated Food Stores in 1st Phase of DC Automation Project – Progressive Grocer

Associated Food Stores Automates Distribution Center – Chain Store Age

Associated Food Stores powers up advanced DC automation project with Symbotic’s technology – Modern Materials Handling

Symbotic Inc (SYM) Partners with Associated Food Stores for Warehouse Automation – GuruFocus

Symbotic Automation System Goes Live at Associated Food Stores Distribution Center – Stock Titan

Associated Food Stores Powers Up Phase One of Distribution Center Automation – Yahoo Finance

Associated Food Stores eyes more automation – Supermarket News