The popular Korean snack brand Bibigo has launched its innovative In-Car Dining Dashboard Kitchen, designed for food influencers who review meals from their vehicles. The mobile kitchenette features state-of-the-art equipment—including a hot plate, LED lights, a micro microwave, a stability-controlled eating tray, and precision chopsticks—to ensure items are served fresh and delicious. Read more here.
The Dashboard Kitchen is a recent example how the food and grocery industry is embracing innovation to engage today’s consumers. Designed to leverage a growing trend of on-the-go dining , the innovation not only supports influencer-driven campaigns but also boosts Bibigo’s reputation as a brand that’s digitally savvy and willing to take risks.
As AFS team members monitor industry developments, initiatives like the Dashboard Kitchen demonstrate the importance of continuous innovation in enhancing consumer engagement and digital storytelling (all while having fun!).
Would you ever get something like this installed in your car? Why, or why not? Take this Engage poll and tell us what you think.