Associated Food Stores recently concluded its series of Retailer Connection meetings, a key initiative aimed at fostering closer connections and meaningful collaboration between AFS members and leadership. The meetings, held across AFS’s service area including Salt Lake City, Helena, Billings, Idaho Falls, Elko, Grand Junction, St. George, and Boise, provided a unique opportunity for AFS to share updates and gain direct feedback from retailers.
The events began with an introduction by President and CEO David Rice, followed by presentations from the AFS executive team covering essential topics like financial performance, Project ROAR progress, supply chain updates, cybersecurity, and advancements in technology. These updates aimed to keep retailers informed of the latest developments impacting their operations and growth.
Retailers actively participated in these meetings, offering presentations on topics such as electronic shelf labeling, computer-generated ordering, department upgrades, and new store initiatives. “We understand the importance of communication with our member owners,” Rice said. “Listening to ideas and answering questions from our retailers is crucial to our continuous improvement.”
Each location allowed AFS leadership to gain insight into the unique needs of communities across the trade area. From Salt Lake City to Grand Junction, and from Boise to St. George, these meetings have strengthened the collaborative approach AFS values, ensuring mutual success through a shared commitment to serving communities across the region.
